PR isn't limited to disseminating information rather it needs to develop a human connection with the audience. People remember stories not stats! Your goal should be to turn your brand into a character that gets incorporated into the lives of your target audience so effortlessly that people empathise and latch onto it. 

Public Relations (PR) is a discipline that dates back to ancient times, long before the term PR was even invented. The extent of...

Suppose you are the producer of a play. The theatre is flashy, the script is well written, the actors are talented, the set is just...